Data Visualization

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San Francisco, USA –

The Better Market Street project, launched in 2011, sought to redesign Market Street as a more pedestrian, bicycle, and transit friendly corridor and expand beyond transportation into place-making and economic revitalization.  

Gehl Architects served as the project's urban design lead consultant. As part of the firm's initial data collection process, multiple 'Public Space / Public Life' surveys were conducted using both data sensors and extensive fieldwork to gather vital information about the use of public space and transportation throughout the district.

San Francisco, USA –

These visualizations illuminate contrasts and relationships in pedestrian activity on Market St, Mission St, and their intersecting side streets across the Mid-Market, Tenderloin, SoMa, and Financial districts.  

Where volumes reach over 34,000 pedestrians on weekdays in the retail heart of Market, activity plummets to about 10,000 pedestrians/day in the Tenderloin just two blocks away. We also see approximately 75% of pedestrian activity in the Financial District occurring on weekdays whereas the retail heart of Market experiences considerably higher pedestrian volumes on weekends.

Mar del Plata, Argentina –

Beginning in early 2013, Gehl Architects partnered with the city of Mar del Plata and the Inter-America Development Bank to study public life in the Argentinian city and develop a series of pilot projects for public spaces. 

This visualization illuminates the diversity and changing character of activity throughout the day in Plaza Colón, one of Mar del Plata's largest urban parks. As the chart reveals, secondary seating (seating on items other than chairs or benches) is the primary activity at 39%, laying down only occurs in the afternoon, and waiting for public transit and cultural activity only occur in the evening hours.

Prototype Evaluation